Brand Identity | UX & UI Design | Ad Creatives | Pitch Deck | Motion Graphics | Brand Assets
HYPEAL
Brief:
The Hypeal logo is an abstract "H" monogram symbolising the empowering bond between startups and their communities. This emblem, a minimalist yet visionary design, embodies our brand's journey with professionalism and trust. The logo's adaptability in shades of yellow, grey, and black ensures maximum contrast and clarity across various backgrounds, maintaining the essence of our brand. Black suits lighter backdrops, while yellow and white versions excel on darker surfaces, preserving brand integrity by avoiding secondary hues. Our logo demands its own space, free from overlapping elements, and serves as our primary symbol on social media and digital platforms, seamlessly fitting into any shape, be it circular or square.
Our colour palette blends neutral greys, profound black, and Hype Yellow, reflecting professionalism with a touch of boldness. Complementing this is our chosen typeface,Gilroy bold, which ensures clear and impactful communication. Graphics are pivotal in narrating our story and connecting with our audience, making every visual interaction consistent, memorable, and aligned with our core values.
Client:
Hypeal
Duration:
Retainer
Contributors:
Rishabh Pahuja, Tejal Tunge, Rajat Dey, Rijo Alex, Radhika Mookerjee